Portada Cartilla Qué tu marca brille

Authors:

John Fabio Marín Larrahondo
Yerly Tatiana Córdoba Vargas
César Augusto Pastrana
Cristian Mauricio Benítez Díaz
Cristian Alexis Losada Pérez
John Alirio Rincón Malpica
Andrés Joanny Valenzuela Arias
Juan Carlos Barbosa Hernández
Martha Cecilia Abella
Katherin Torres Posada

Price: open access.
Year: 2024
DOI: https://doi.org/10.61182/registromarca.2024
Description:
The booklet "Let your brand shine! Easy guide for registration in Colombia" is a practical tool aimed at entrepreneurs and traders who wish to strengthen the identity of their businesses. Developed by the Law program, with the support of the Martin Luther King Legal Clinic and Conciliation Center of the Fundación Universitaria Navarra - UNINAVARRA, this document addresses fundamental aspects related to the registration and protection of trademarks before the Superintendence of Industry and Commerce (SIC) in Colombia.

The content offers a detailed explanation of what a trademark is, the essential steps for its registration and strategies to protect its exclusivity. It also highlights the relevance of legal advice as an indispensable resource to prevent legal complications and ensure efficient management.

 

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