Authors: Elver Alfonso Bermeo Muñoz, Cristian Rincón Guio
ISBN: 978-958-56518-6-9
Price: $O
Description: This book is the result of a research process, in which the authors propose a clear, systematic and structured line for an adequate planning of the marketing process in the business sector. Undoubtedly, marketing is one of the main strategies that companies have to create competitive and differentiating advantages. This book presents the keys to achieve these results. It presents a methodical and adequate proposal for small and medium-sized companies, which will be able to design and adopt strategies that are pertinent to their resources and environment, and enhance their capabilities.