{"id":10203,"date":"2018-06-13T15:08:57","date_gmt":"2018-06-13T20:08:57","guid":{"rendered":"https:\/\/uninavarra.edu.co\/?page_id=10203"},"modified":"2024-04-30T10:37:10","modified_gmt":"2024-04-30T15:37:10","slug":"manualplaneacionmarketing","status":"publish","type":"page","link":"https:\/\/uninavarra.edu.co\/en\/ciina\/editorial-uninavarra\/libros\/manualplaneacionmarketing\/","title":{"rendered":"Strategic marketing planning manual"},"content":{"rendered":"
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Authors:<\/strong> Elver Alfonso Bermeo Mu\u00f1oz, Cristian Rinc\u00f3n Guio<\/p>\n

ISBN:<\/strong> 978-958-56518-6-9<\/p>\n

Price:<\/strong>\u00a0$O<\/p>\n

Description:<\/strong>\u00a0This book is the result of a research process, in which the authors propose a clear, systematic and structured line for an adequate planning of the marketing process in the business sector. Undoubtedly, marketing is one of the main strategies that companies have to create competitive and differentiating advantages. This book presents the keys to achieve these results. It presents a methodical and adequate proposal for small and medium-sized companies, which will be able to design and adopt strategies that are pertinent to their resources and environment, and enhance their capabilities.<\/p>\n

Table of Contents<\/a>\u00a0 \u00a0Download<\/a><\/p>\n

<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Autores: Elver Alfonso Bermeo Mu\u00f1oz, Cristian Rinc\u00f3n Guio ISBN: 978-958-56518-6-9 Precio:\u00a0$O Descripci\u00f3n:\u00a0Este libro surge del resultado de un proceso de investigaci\u00f3n, en el que los autores proponen una l\u00ednea clara, [...]","protected":false},"author":13,"featured_media":0,"parent":31344,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10203","page","type-page","status-publish","hentry","category-uncategorized"],"yoast_head":"\nManual de planeaci\u00f3n estrat\u00e9gica de marketing - Uninavarra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uninavarra.edu.co\/en\/ciina\/editorial-uninavarra\/libros\/manualplaneacionmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manual de planeaci\u00f3n estrat\u00e9gica de marketing - 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